Entering her Master's course, Nanami Haruka is facing an even more difficult time. And she isn't the only one. The main six members of Starish are assigned new seniors to watch over them! But the seniors aren't having the best attitudes about it. Watch Uta no☆Prince-sama♪ Maji Love 2000% and find yourself completely engaged in a whole new adventure mixed in with comedy and romance!

Individuals with Momotarou and Oni blood coursing through their veins maintain a longstanding rivalry. The Oni are careless, rash, and disorderly, while the Momotarou protect the human world from the uncontrollable Oni. Shiki Ichinose is a reckless and irresponsible teenager, aware of his defiance and even proud of his expulsion from school. Despite Shiki's rebellious attitude, his foster father, Tsuyoshi, cares about him deeply. Tsuyoshi's selfless love is soon shown in an explosive incident when a Momotarou barges in looking for Shiki. As a Momotarou himself, Tsuyoshi has been hiding Shiki for years and keeping his Oni origins a secret even from him. As he gives up his life to save Shiki and confesses everything in his dying breath, Shiki's Oni blood awakens for the first time, transforming him into an unruly monster overflowing with rage and a thirst for revenge. Shiki's momentary outburst attracts the attention of Naito Mudano, an Oni teacher at the Rakshasa Academy—an institution for young Oni in need of understanding and perfecting their powers. Before Shiki can avenge his father, he must learn to control his headstrong and impulsive nature and, above all, fight against his own demonic blood.

Takane Takamine is great at everything she does, and her magnetic personality makes her the envy of everyone. She gets good grades, excels at sports, and even manages to become student council president during her first year of high school. But Takamine has a secret—she possesses an ability called "Eternal Virgin Road," allowing her to redo past actions and achieve a different result. While this might seem like a decent skill to have, Takamine must pay a price to activate it: she has to strip off a piece of her lingerie. After getting an imperfect score on a test, Takamine begins to remove her underwear during class and is spotted by her average and weak-willed classmate Koushi Shirota, who is bewildered by the sight. However, the very next instant, things reset and Takamine's test is now perfect. When Shirota decides to confront Takamine about her previous test score, she reveals her ability to him and blackmails him into becoming her "closet," making him carry around extra lingerie and put them on her. Her goal is to be able to use Eternal Virgin Road as much as possible in order to stay at the top of the school hierarchy. Left with little choice in the matter, Shirota accepts, starting an oddly intimate type of relationship with the most popular girl at school.