Arisugawa Academy's DJ unit Lyrical Lily is known for bringing smiles to people's faces through music. Thanks to their efforts, the local city hall requests them to perform monthly for a year as part of Operation Beckoning Cat, the town revitalization project. Unfortunately, given the long and demanding event, Lyrical Lily wonders if they can successfully meet the expectations placed on them. To better their chances, they decide to invite the DJ units that supported them during their first performance: Happy Around, Photo Maiden, Peaky P-key, Rondo, and Merm4id. Intrigued by the opportune event, the other units gladly accept Lyrical Lily's request. However, the project is extremely demanding. To attract visitors and new residents to the town, the energetic girls of the participating DJ units must give their best to create a memorable experience for their audiences.

During a blizzard, Masayuki Muroi's old high school friend pushes him off a mountain to certain death. However, Masayuki survives the fall and escapes to safety thanks to Yuki-Onna, the spirit of a beautiful young woman who is said to lead men to their demise—but all she asks in return is money. Eleven years later, Masayuki has lived a successful life, having gotten married and amassing a great fortune. But when his company collapses and his wife cheats on him, Masayuki retreats to the city where Yuki-Onna once saved him, and he reconnects with her by offering her money and tasty meals. While Masayuki recovers from his misfortunes, another one knocks on his door: his ex-wife is found beaten to death, and now only Yuki-Onna—who cannot reveal herself—can corroborate his alibi. With no one to turn to, Yuki-Onna enlists the help of the spirits' God of Wisdom, Kotoko Iwanaga. Revered by the various spirits that wander the earth, Kotoko uses her extraordinary wits and cunning to solve all quarrels they may have. In her duty to protect spirits and humans from colliding, Kotoko drags along her immortal boyfriend, Kurou Sakuragawa, and promises to prove Masayuki's innocence without exposing Yuki-Onna's existence.

The anime revolves around a boy named Cota Coga (a wordplay on Coca-Cola) who strives to be the world's best Bottle King at the Bottle Battles in the virtual Drink World, with his Bottleman partner Colamaru and battles with various rivals. Bottleman! A new entertainment that has revolutionized the world! In the virtual space, Drink World, people use Bottleman to do bottle battles with one another! All strong bottle fighters aim to be the Bottle King!

The anime follows the daily life of PuniRunes—mysterious creatures who love to be coddled—and Yuka, a fourth-grade girl who loves soft, squishy things.